Monday, 13 June 2011

Love and Comics in time of Reboots: The DCNu


I know that by now complaining or exalting the DCNu or DC's new policies is not new, but I wanted to wait until more infromation had been released to comment on it. I have to say that at first I was feeling a mix of feelings: excitement, betrayal, sadness and more betrayal. The facts that several characters, favorite of mine will get ditched into the curb so far and all the time and money invested in my comic collection made me a sad boy. Now I just feel indifferent to the whole shebang and more interested in bringing out the popcorn at watch this ship either float or sink. Before sharing my thoughts in the topic, here is the full list of comics announced so far: 52 titles of the DCNu.

And now here are a few thoughts on the topic, feel free to disagree, but do it politely or ELSE *aims arrow*

1. The big news is not only the reboot: it is actually the digital offer. I know digital is the future and while my sustainable self says that digital saves thousands of trees, I prefer to have a comic in my hands. The experience is different; in my iPod it feels sterile, while the paper comic allows me a better emotional connection. Also as an ex-employee of the best comicbook shop in UK I can see why retailers might be wary as they might lose potential costumers, specially among the more technological inclined or newer generations. I can see why DC decided to keep the same price in paper than digital, but that price in digital won't work and lowing it will hurt LCS. Basically this is a no win situation where someone will get screwed sooner or later.

2. I'm not the target market: but from the list it is clear that not even DC knows who is their market and how to attract new readers (hint: put books in newstands, supermarkest and toy shops, like they do with manga in Japan). While I grew up with a lot of 90's heroes who are my favorites I acknowledge the 90's in general were awful for comics. And now they are back with vengeance.

3. Diversity is good: a positive of this reboot is that DC is casting its net as wide as possible with several 'sublines', from the ever present Batbooks to military ones for the Halo and CoD fans. This means that DC is betting for segmented markest to maximize its profit. It think is a clever strategy, as long as they keep the events of the equation. This model will work better if there is little crossovers.

4. Diversity is good for my wallet: By my reckoning I will be buying only 8% of the total of DC's comics. I know that I'm not the market so they won't care but I bet a lot of people will do the same. Aisaku says he will focus only in Batman; a couple of friends from UK will stay only in the GL line. In my case it will be the ever present GA, plus Nightwing, Red Hood & The Outlaws (I like the concept) and Batman Beyond, though this book is not included in the reboot. 3 out of 52, I'm bad business for DC I guess.

5. I won't read Superman again: I think I'm done with Supes. I know, Morrison and Morales in the book sounds like a match made in heaven, but they will take out one of the aspcted I liked more about Supes: the marriage. I think a married Superman makes for a more interesting characters and subjectin him to a remake of OMD is undignifying. Also I find annoying the whole secret identity chase that makes Lois looking like a moron. If they tell me they will remain a couple waiting to be married I can live with that (like in Smallville) but going back to the chase and to pair him with Wondy is anathema for my personnal taste. However I wish DC luck in updating the original superhero. He needs it. My position is open to change if the developments show otherwise.

6. The reboot is good for certain charaters...: like GA and Wondy, who have been recently mistreated not necessarily by authors but by their muddied continuity. A fresh start is what they need. If only they had announced a Shazam title to correct their awful mistakes...

7.... and bad for others: Characters like the classic Titans, Wally West (the best Flash as JLU showed), Steph and Cass and vene PG and the JSA were left out of this. Granted DC can announce another 52 books for October but that is unlikely. This saddens me because caharcters like Steph, whose fans fought to rbing her back finally got a shot at a big book and despite unversal acclaim her and her writter Bryan Q. Miller got the boot. That is poor form DC. And despite my dislike for Simone, Secret Six was awesome and is a shame all that character development will be wasted now. Catman is a great antihero and will be sorely missed.

8. If ain't broken, don't fix it: this applies mainly to Batgirl (I will get hate here but I hope it flunks). Babs will be alwasy the classic Batchick, but with Batwoman in the picture, it's getting crowded. Also Oracle was a great character that only needed a bit of modifications to updated it to the 21st. century. Applies the same to Booster Gold and JLI.

10. It is a sad indictment of comics' current status when: despite this DC's editorial policy, it is light years better than Marvel's. There I said it.

11. We can put that bizantine discussion to rest: Basically DC took the dare of doing COIE in times of the internet and we have seen in real time what happened. And what is mroe ironic, Barry 'I should be dead' Allen is again at the center of the stage. Coincidence or cunning planning? The world may never know.

In conclusion, I wish DC the best of the luck on this because is a huge gamble. I just wish they were fmore forthcoming and open with what is going to happen in September in universe to stop this annoying rumor mongering. For me, I will remain loyal to GA, chage a few batbooks for others and erither tradewait or move to Indy comics now. Afterall there will be a new TMNT comic in a few months.

P.S: I love Dan Jurgens work, one of my favorites but can someone, plreas pretty please give him a book about archery? The suit looks cool but that is a sorely mistake depiction of an archer. the arrow is all wrong. And Ollie hates compounds... unless is SV Ollie.

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